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Marks the Japanese indie beauty brand’s largest brick-and-mortar rollout to date.
April 13, 2021
By: Charlie Sternberg
Associate Editor
NatureLab. Tokyo’s full collection of best-selling Japanese beauty hair care products is now available at more than 700 Ulta Beauty locations in the US. This in-store retail expansion builds upon NatureLab. Tokyo’s existing online partnership with Ulta Beauty, making results-driven, non-toxic beauty even more accessible to a generation focused on using natural ingredients. “Ulta was a natural choice as we continue to expand NatureLab. Tokyo’s US. presence. Our digital partnership was a g...
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